ISSN: 2278-1218




The Journal is intended to provide perspectives on topics relevant to research in the field of business, management and economics. The changing management scenario and the advent of digital economy have necessitated a management journal to cater to the needs of society, management scholars, research scholars, academician, business leaders and practicing managers. Its publication aims to contribute to the development of theory and practice. The journal will accept academically robust research papers, articles, case studies, book reviews that contribute to the area of research in business and management.

Open Access Journal

It is a scholarly open access journal that offers an Open Access platform to the scholars, academicians, educators and students that are keen in contributing their findings in this field. The Open Access Journals follows the Creative Commons Attribution License and Scholars Open Access publishing policies. It follows a progressive editorial policy that encourage researchers to submit the original research, reviews and editorial observations as articles, well supported by tables and graphic representation.


It is an academic journal, which provides an integrative view of management thinking, empirical research studies and management practice in the Indian and global context and aims at bringing together academicians & practicing managers. It aims at publishing papers which advance knowledge through research on contemporary management issues and cases in functional areas of marketing, finance, human resource management, human behavior, operations management, economics, general management as also macro issues of globalization, regional trade and investment. This is a biannual journal published every year in January-June, July-December. The journal tries to maintain a balance between purely research-oriented papers and those based on management practices in different areas of management.


To serve society by creating a quality learning environment which is committed to creative, innovative and value based learning.