The purpose of this study is to undertake an analytical investigation into green goods & green marketing with relation to FMCG goods. The study will look at the creation, production, marketing, and usage of ecologically friendly FMCG items as well as their effects on both the environment and society. A detailed analysis underlying the environmental effects of these items and the efficiency of green marketing methods to encourage environmentally friendly habits of consumption and production are the goals of a research investigation on green products & green marketing with regard to FMCG products. The study will get started by identifying sustainable goods in the FMCG sector and listing the many kinds of environmentally friendly items that are offered on the market.
Keywords: Green Marketing, Consumer Behaviour.
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