PERCEPTION AND AWARENESS OF MALOLEÑOS ON EMPANADA DE KALISKIS; BASIS FOR PROMOTING THE PRODUCT

This study explores a traditional delicacy unique to Malolos. The research seeks to understand how the local community values the product in terms of cultural heritage, taste, and marketability. By evaluating the level of awareness and perception of the product, the study aims to identify strategies for promoting Empanada de Kaliskis, both locally and beyond. Using a mixed-methods approach, data were collected through surveys and interviews with residents and business stakeholders. Results indicate that while the majority of Maloleños recognize Empanada de Kaliskis as a cultural icon, there is a need for more targeted promotional efforts to broaden its appeal, particularly to younger generations and tourists. Key findings highlight the importance of enhancing local pride, leveraging social media marketing, and integrating the product into cultural and tourism activities. The study provides actionable insights for policymakers, entrepreneurs, and community leaders to preserve this culinary heritage and capitalize on its potential as a flagship product of Malolos. By promoting awareness and appreciation of Empanada de Kaliskis, the study contributes to preserving local traditions while fostering economic growth.

Keywords: Cultural Heritage, Product Promotion, Traditional Cuisine, Marketing Strategies.