This study focused on the prominent dark tourism sites in Bulacan and revealed the motivations of tourists and visitors behind their decision to visit these sites. A qualitative research method was utilized wherein an interview questionnaire was used to gather valuable and complex data. The method included responses from the interview questionnaires of fifteen (15) respondents selected through purposive sampling around Bulacan. The interview was conducted online and analyzed thoroughly. The gathered data were then presented and discussed clearly. The empirical results revealed that the tourists chose to visit these sites for entertainment, interest, recreation, and curiosity reason. These were explained in detail in the corresponding chapters. This paper showed whether motivation to visit certain dark tourism sites could shed light on motivation to visit other sites of dark tourism.
Keywords: Bulacan, Dark Tourism, Tourism Sites.
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