The purpose of this study was to determine the level of perception of instructors regarding the textbooks utilized at the College of Business, Entrepreneurship, and Accountancy. To achieve this purpose the researchers provided a standardized questionnaire that sought to answer and measure the stated objectives of the study. The researchers came up with the study because of the noted issues regarding the use of textbooks in the classroom discussions. The major concern of the study was the significant gap between the academic background of the author of the textbooks and the actual scenarios in the business industry.
Keywords: Business Management, Experience Gap, Faculty Perception, Mixed Method Approach, Textbooks.
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