San Miguel is one of the well-known tourist destinations in Bulacan due to its historical events and environmental treasures and specialties, which tourists and locals frequently visit. When the Pandemic struck, however, the Municipality’s tourism sector took a blow, as did the capacity of local business owners to earn a living near tourist sites. The focus of this research was to (1) identify the status or current situation of San Miguel De Mayumo in Bulacan during the Pandemic, (2) determine the challenges that businesses are experiencing, and (3) and to provide a sustainable plan of action for recovery. The researcherss wanted to conduct a study that will benefit those other tourism businesses and establishments. A content and thematic analysis was conducted to answer the research objectives.
Keywords: Municipality’s Tourism, Pandemic, Status, Challenges, Sustainable Plan.
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