This research explores how Alibaba Group has leveraged artificial intelligence (AI) to enhance operational efficiency and drive business performance. By analyzing AI applications in supply chain management, customer experience, data analytics, and financial services, the study highlights measurable improvements in delivery times, cost reduction, and customer satisfaction. Through a qualitative case study approach using secondary data, the paper underscores AI’s role in maintaining Alibaba’s competitive edge in global e-commerce. Challenges such as data privacy and workforce adaptation are also discussed, offering insights for businesses aiming to adopt AI technologies.
Keywords: Operational Efficiency, AI Applications, Customer Experience, Business Performance.
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