SATISFACTION ON ADMISSION SERVICES IN THE MIDST OF PANDEMIC: BASIS FOR IMPROVED ADMISSION OPERATIONAL PLAN

Admission Services being under the Student Affairs and Services has the responsibility to communicate with newly enrolling students from a variety of venues, answer questions about the university, and evaluate potential applicants. It also maintains the integrity of the admissions process, thus ensuring efficient and systematic evaluation of credentials (Galvez, 2018). Admission criteria and student applicant satisfaction with admission services used by academic institutions have been the subject of various research in the past years, however, the results were highly varied.

The study focuses on the assessment of satisfaction with admission services. Student applicants’ from one private HEI were the respondents of the study. The study employed a Convergent parallel mixed method. The respondents of the study were student applicants from basic education, college and graduate studies from one higher educational Institution from Malolos City enrolled in SY 2021-2022. The study adopted validated instruments by Galvez (2018). It is a 12-item instrument with a Cronbach’s alpha value of 0.85.

The study revealed that the overall satisfaction on admission services was 4.60 with a descriptive interpretation of Excellent. The excellent weighted mean was manifested by the 3 subcategories namely: (1) Personnel – 4.60 (excellent), (2) Facilities – 4.61 (excellent), and (3) Services – 4.61 (excellent). Moreover, on the qualitative phase analysis, two themes emerged namely: (1) Accessibility and convenience, and (2) Quality education and accreditation status. The HEIs cater not only basic education and regular college students but also graduate studies and alternative education students whose also working which may looks for educational provider that are accessible and gives convenience to them, Likewise, student-applicants’ also gives particular attention on the level of accreditation of the program they are applying.

Keywords: Satisfaction, Admission Services, Student Affairs, University.